An app to compare currency conversion rates amongst several exchange providers. It would help travellers to quickly choose the most appropriate exchange provider. It will even help investors make the right decision (find out more here).
User Experience, User Interface, Visual Design
Pen and Paper, Whimsical (User flows), Sketch App, Invision (Prototype)
Discovery and Research
Travellers who need to exchange their currency often find it difficult to search for currency exchange providers near to their location who would offer a good rate of exchange and other facilities like doorstep currency delivery, Zero transaction fee offer, etc. Even if a traveler searches on search engines he may miss out on certain good deals which he did not get in his search result or aware of.
Reduce the effort and time taken by a traveler to figure out the best currency rates offered in the market for exchange.
Design a product through which collates all the exchange providers and help travellers quickly compare the best currency rates by different exchange providers and the facilities they provide.
I conducted several user interviews to understand their needs and pain points, most of them had pretty similar experiences. Based on my interviews I had defined the following persona.
Vinay’s journey for finding best rates for currency exchange.
Initial Design Brainstorming
This process was performed to ideate and quickly move to the most appropriate and logical direction.
- The purchase of currency.
- Offers by the exchange providers.
- Best exchange rates and comparison of the facilities they provide.
- There can be a case to send money to someone in other countries.
- Sort and Filter can be added to the exchange providers’ results screen.
- Integration with exchange providers can also be done in a way that users don’t have to visit their website and make the purchase on CExchange, this will enhance their user experience.
I wanted to keep the flow simple and reduce unnecessary steps for the travellers to get to their exchange providers. Hence, design the flow to be short and less complicated.
Initial rough sketches
Travellers will be able to find best rates and facilities available from several currency exchange providers in just a few taps, which will eventually help users save a lot of time and be able to stay away from the frustration of searching the best rates by visiting several websites.