Currency Exchange App

An app to compare currency conversion rates amongst several exchange providers. It would help travellers to quickly choose the most appropriate exchange provider. It will even help investors make the right decision (find out more here).

My Role

User Experience, User Interface, Visual Design

Tools

Pen and Paper, Whimsical (User flows), Sketch App, Invision (Prototype)

Target Audience

International Travellers

Duration

2 Days


Design Process


Discovery and Research

The Problem

Travellers who need to exchange their currency often find it difficult to search for currency exchange providers near to their location who would offer a good rate of exchange and other facilities like doorstep currency delivery, Zero transaction fee offer, etc. Even if a traveler searches on search engines he may miss out on certain good deals which he did not get in his search result or aware of.


Objective

Reduce the effort and time taken by a traveler to figure out the best currency rates offered in the market for exchange.


The Solution

Design a product through which collates all the exchange providers and help travellers quickly compare the best currency rates by different exchange providers and the facilities they provide.


User Persona

I conducted several user interviews to understand their needs and pain points, most of them had pretty similar experiences. Based on my interviews I had defined the following persona.


Ideation

User Journey

Vinay’s journey for finding best rates for currency exchange.

Note: Users also have to go through several websites and which means they also have to go through several website experiences. This leads to more frustration in the user eventually.

Initial Design Brainstorming

This process was performed to ideate and quickly move to the most appropriate and logical direction.


Define scope

Handling

  • The purchase of currency.
  • Offers by the exchange providers.
  • Best exchange rates and comparison of the facilities they provide.

Not Handling

  • There can be a case to send money to someone in other countries.
  • Sort and Filter can be added to the exchange providers’ results screen.
  • Integration with exchange providers can also be done in a way that users don’t have to visit their website and make the purchase on CExchange, this will enhance their user experience.

User Flow

I wanted to keep the flow simple and reduce unnecessary steps for the travellers to get to their exchange providers. Hence, design the flow to be short and less complicated.


Initial rough sketches


Final Mockups


Interactive Prototype


Impact

Travellers will be able to find best rates and facilities available from several currency exchange providers in just a few taps, which will eventually help users save a lot of time and be able to stay away from the frustration of searching the best rates by visiting several websites.